Email Marketing – The Pros And Cons of Marketing With Email

Many small businesses are considering jumping into the world of email marketing. Email marketing has many different advantages, but it also has a few drawbacks that you need to keep in mind. The truth is that when utilized in the correct fashion it can be an extremely powerful and cost effective way of promoting your business and producing more sales. Once you learn about the pros and cons of email, you will be able to begin your own campaigns and get started down the path towards increased success and profitability.

The Advantages of Email Marketing

There are several key benefits to running an email marketing campaign. One of the most important is how cost efficient is can be. There is no other form of direct marketing that is as cheap as email marketing is. A 2005 study by the Winterberry Group found that for every dollar spent on email marketing, $15.50 was earned in return. There is much relevant data pointing to email marketing having a superior ROI than telemarketing, direct mail campaigns, radio or billboard advertisements and more.

Another advantage that email has is that you can quickly get your message across, and you can reach your customers and prospects in a place where they are comfortable communicating. If you have an idea for a new sale or promotion for the upcoming weekend, you can inform all of your customers about that immediately. With print advertising, traditional direct mail or anything else, the turnaround time could be days or possibly even a week or more.

One of the real strengths to running an email campaign is how effectively you can track the results that it produces. You will be able to see every click that is made to your website as a result of the email, and you will be able to see statistics such as how many people read the message, how many times they read it, if they ended up making a purchase and on down the line.

There is no other form of marketing or advertising that produces such an array of in-depth statistics. It’s an invaluable way to track your marketing efforts, and make the most out of every dollar you put into promotion.

Finally, another important advantage to email marketing that you will want to remember is that it’s the perfect way to convert prospects over a long period of time. No matter how great your products or services may be, not every person will be immediately ready to make a purchase or investment. Email marketing is the perfect tool to continue chipping away at those prospects over the long haul. By developing a relationship with each prospect and providing them with useful information, you will gain their trust and stay at the forefront of their mind.

The Disadvantages of Email Marketing

The largest disadvantage of email marketing is that so many people today are fed up with spam. All of our accounts are flooded with wasted emails everyday, and it’s a worldwide plague of the largest scale. Because of this, many people are wary about opening up emails from businesses, or about trusting anything they see in their inbox.

You can help combat this problem by being as transparent as possible. This means making it easy for people to see who is sending your message and what it’s about. It also means ensuring that all of your email addresses are used with permission, and you never purchase a list or steal addresses from another website.

Another disadvantage with email marketing is that far too many small business owners or managers know how to make a campaign work for them. Perhaps they try using gimmicks or copying an email that somebody else sent out. However, a much more effective strategy is sticking within your own identity, playing to your strengths and providing your prospects and customers with exactly what they are looking for.

Making Email Marketing Work for You

The bottom line is that the benefits of email marketing far outweigh the disadvantages. It’s all about learning how to run your own campaigns in the right way, and for maximum success there will be some trial and error as you traverse that path. By not utilizing email campaigns you’re missing out on a huge opportunity to help your business become more efficient and more profitable.

7 Questions to Ask Before Booking A DJ For Your Wedding

Scouting for an amazing disc jockey (DJ) for your wedding is not a stroll in the park since there are many things to put into consideration. However, before booking that DJ, he must be able to provide appropriate answers to the following questions in order to prove his competence.

1. Are you a full-time DJ?

It is important for you to know that the DJ you want to hire is not just a one-dimensional part timer who may not owe enough time to the job. He must be involved on a full-time basis with quality experience that cuts across various events. He must be a true performer that can handle tough audiences without stress and satisfy them.

2. How do you treat song requests?

You should engage a DJ that understands how to strike a balance between couple's song requests and those of the guests so that both parties are adequately satisfied.

3. How do you customize the music experience for each couple?

He should be able to provide a soundtrack for your wedding which is dependent on your taste, style and vision for the day. He should be able to willingly accept your must-play and do-not-play lists because you are supposed to be in control of the music that will be played on that day.

4. Can I hear some samples of mixing and blending of different tracks?

He should be able to blend between songs harmoniously to the point that you may not even be aware of it. There should not be artless silence between songs as this will make your party to be boring.

5. What sound equipment do you work with? Do you have back-up?

The equipment that a DJ makes use of is as important as musical instruments. His turntable, microphone, mixer, computer, etc., must be up-to-date in order to reel out the best mix for your party. It is also important to have back-up equipment to guard against unforeseen circumstances.

6. How do you get the crowd pumped?

DJs have a lot of baits to encourage guests to take on the dance floor. You can request for a video of past performances in order to gauge the skills of the DJ you want to hire in entertaining guests.

7. Why should I choose you as my wedding DJ?

Providing a satisfactory answer to this question will go a long way to prove that you are about to hire a competent DJ. He should be able to tell you what makes him unique in the industry and this will assist you in making a vital decision that will make your wedding successful.

Pitlochry Vacations – What To Do When Visiting Pitlochry

Pitlochry vacations are now becoming increasingly popular not only with those who live in the UK, but also with tourists from around the world. Not only does this area of ​​Scotland offer some really stunning scenery but also there are plenty of other things that one can do while staying here.

In this article, we take a look at some of the attractions that you may want to consider visiting during a stay in Pitlochry. Surely, you may find that you need to stay more than a few days in order to enjoy everything that this town and the surrounding area have to offer.

1. Pitlochry Dam – This was built because a power station was needed to provide electricity to the area. When it was built, a new loch was also created and because of this, they had to build a salmon ladder, which allowed the salmon to get upstream, where they would breed.

During your visit to the dam, you are able to see a portion of the ladder that has been enclosed in glass to view just how the salmon make their annual journey to their breeding grounds. This actual exhibition is open from Easter until the last Sunday of October from 10.00 to 17.30 each day.

2. Eradour Distillery – This is the smallest of all Scotland's distilleries and upon your visit will be provided with a wee dram (small glass) of the whiskey that they produce. Tours of the distillery take place regular through the year, but during the winter months (November through to February) there opening hours are different from those in the summer.

3. Killiecrankie Visitor Center – This is to be found outside Pitlochry on the A9 and it is here where you can learn about the Jacobite Rebellion that took place in 1689. It was this rebellion, which was harvested to gain independence for Scotland from England. However, the leader of the rebellion a gentleman called John Graham was killed at the battle, which occurred at Killiecrankie, and this rebellion was defeated by the English troops.

4. Loch Rannoch – This is one of the largest and longest lochs in Scotland and is a short drive away from Pitlochry. This loch is in fact famous as it is actually included in Robert Louis Stevenson's book Kidnapped because he was so impressed with the loch's setting.

Along with the attractions, we have mentioned above when it comes to Pitlochry vacations you will find that there are plenty of other things one can do. Why not spend some time exploring the surrounding countryside. Alternately, if you are feeling a little more adventurous then why not try some water sports which can be found at many of the surrounding lochs.

There are lots of hotels and guest houses in Pitlochry to make your stay a pleasant one. You can then relax and take in the joys of this beautiful part of Scotland.

Wedding First Dance – The First Dance at Your Wedding With a Great Wedding Band

Most couples have a song that is special to them and it is traditional for the bride and groom to start the wedding evening’s party by dancing to their chosen song (although this is not set in stone!).  Although this is not compulsory, it is a nice way to start the evening as all the wedding guests (including those who have just arrived for the evening) get to see the embarrassed couple gaze lovingly into each others eyes as they smooch around the dance floor to the flash of cameras.  In actual fact it’s not that embarrassing; a good wedding band will let the couple dance alone and then after a minute or so will invite everyone else up to join the bride and groom.  With the dance floor full of smooching couples it is then easy to go straight into a party or dance song and so the evening’s entertainment begins.   

Whether or not the first song if played live by the band or from the original CD will depend on a number of things; does the band already have the song in their set-list?  If not, are they prepared to learn it (assuming they have time)? If they are willing to learn it will they do it justice (a three-piece band that does pubs every weekend may be able to do a version of your special song, but will you be happy with their interpretation as your first dance)?

Ultimately the answer to this question is to talk to the band.  If you can arrange to see them play live you will get a good idea of their abilities based on how they cover the songs they already do.  Good bands always try to learn a couple’s first song if it is not already in their set-list, especially if it is a song that we can be used again. Good bands will also, however, have no hesitation in recommending that the original CD version be played if they thought that they could not learn it in time or not do it justice!  Beware of copyright issues though; bands will have this covered for live performances but if you want to play a CD, speak to the venue first to see if they are covered. You are unlikely to experience a problem with the publisher, but you never know!

 

I can’t think of a worse way to start someone’s special wedding evening than a band playing a very lame version of a song that should have special meaning to the bride and groom.  If you want to do that crazy killer-dance that is so often seen on YouTube, you’ll need a good quality dance band. Please note; the sooner you let the band know what you want then the more chance you have of getting it – don’t be disappointed if you ask the band 2 days before your wedding to learn a specific song only to be told that it is not going to happen! So plan ahead, think about what song both you and your partner would like that first dance to be, then find a good band and speak to them; they will generally have great advice for you.

 

Most of all? Just relax on the night, stare into your partners eyes and get everyone in the room gushing and weeping at the lovely romantic sight of you both dancing for the first time as husband and wife.